Overtime x Mikey Likes It
Apparel Graphics, Social Media Content Creation, Creative Direction and Truck Design for the first annual Mikey Likes It x Overtime Collaboration for National Ice Cream Day 2021.

Creative Direction, Illustration, Apparel Graphics, Social Media Design.   
Apparel graphic to showcase the first annual collaboration between Mikey Likes It® Ice Cream and Overtime®. We wanted to have a focus on a friendly face, and the community figure that Mikey has become for the people of New York. 
Mikey Likes It Ice Cream Truck Wrap
I was also given the opportunity to design the truck wrap for the first official MLI x Overtime truck. My main goal here was to create a truck design that would catch peoples attention. After many explorations, I illustrated elements that combined aspects of Mikey's shop, Overtime, and basketball culture to reach this execution. 

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